When I go to my LinkedIn Profile, I find the whole setup rather esoteric. Just clear and helpful to those super business people. In comparison to Facebook it was a ship stuck in ice. Facebook helped me to get shows in galleries and help me make interesting and like-minded friends. LinkedIn has not done anything for me. I do spent more time on Facebook. So after realizing that I am not getting any younger and my chances of making millions through art is like 1 in a million. Most likely my kids and grand kids will get more money from my work than what I do as a living artist. I decided to start focusing more time on LinkedIn.
To understand what LinkedIn is about I start to read. A great book is “How to Write a Killer LinkedIn Profile…and 18 Mistakes to Avoid” by Brenda Bernstein. I love this book it gives you practical advice and technical how to do. As a LinkedIn Novice but an intelligent person I find this book a good tool. The first mistake is something I was guilty of but not anymore. Ineffective Use of Keywords–THe keywords is what people use to search. Instead of just saying Painter, Writer or CEO of Company be more creative. You can add the keywords to your, Job Title, Headline. Of course try to keep your keywords interesting.
It is of value to know that instead to use the generic names for your websites rather gives it a personal touch. Instead of saying company or personal Website call it by your name or your company name. Another tip is to rename your public profile url to add your name instead of numbers,letters and slashes. Numbers, letters and slashes are good for password not for you profile url. Change this by clicking the edit in your Public Profile.
Ah, Recommendations. I had one recommendation, now I have 3. You would be surprise how nice most people are if you ask. It is good to have recommendations. The golden rule is a balance. Not too many, not too few. Linked makes it easy for you to ask for endorsements and recommendations if the people you want it from are connections of you. Another rule that can make a difference is the number of connections you have. Less than 500 is not good. It did not take me long to got from 200 to 500 plus. People are very forgiving and open to make connections with strangers. That is how networking work today. I think two was upset and did not want to be connections.Three was happy and send a thank you message. 300 accept without a second thought.
Never leaves your Summary empty or with insufficient information.
This book taught me a lot about LinkedIn, like the Q&A section of LinkedIn which you can find under the More tab as ANSWERS.
I still like Facebook more. People are more responsive and I have more friends there. I will keep on going with LinkedIn and hope for the best.If you know of any tips on LinkedIn or other social media books, let me know.